Digital signage is beneficial in every industry, but one sector in which it truly shines is the finance industry. In fact, the finance industry helped birth digital signage and introduced the market to a broader spectrum of business. Banks are an institution that have been a prime catalyst for digital signage, and without bank digital signage, the technology wouldn’t be where it is today.
Why digital signage for banks?
When you think about it, digital signage in banks makes perfect sense. Banks are an institution where people seek large amounts of information and a place where customers are often waiting in long lines. Modern-day consumers like things to be fast-paced and banks have to find a way to disseminate information as quickly as possible.
Digital signage for banks is the answer. Prior to the term "digital signage," banks were employing a similar technology with closed-circuit television that displayed promotional content on a loop. So naturally, they were one of the first industries to pounce on the updated technology.
The following are a few examples of how digital signage facilitates business processes and why it is so popular in the financial industry.
The benefits of digital signage in banks
There is a good reason why the finance sector took to digital signage so quickly. Bank branches have often been known as a dull and dreary place, with very little personality. Digital signage has opened up this space to visual content with color and motion that breathes life into a financial institution.
Forget about the awkward cardboard cutouts or the stack of untouched brochures at the teller window; digital signage has it covered. Print marketing is becoming a waste in virtually every aspect for banks. This is where the dynamic nature of digital signage content comes in.
Banks can use digital signage to display unique content based on a number of factors, including time of day, weather and more. But one of the biggest advantages of digital signage for banks lies in its ability to display localized content across thousands of branches with a single software platform. This ensures that only relevant, branded messaging, customized by branch, reaches your audience. Plus, this technology ends up saving banks money in printing and shipping costs.
It's all about the customer experience, especially as people are changing their personal financial habits. Banks often find themselves under increasing pressure to connect with their customers and digital signage offers an easy way to engage them. Besides attention-grabbing graphics and text, there are other ways in which digital signage captures attention.
Interactive digital signage is always a good way to engage your customers. Touch-screens with customer satisfaction polls, promotional material and local information will give people another chance to interact with your organization. Additionally, combining social media strategies with digital signage is another way to engage consumers. Creating a hashtag customers can tweet or a contest on Facebook is an excellent way to get people involved—while also cross-promoting your brand.
Bank digital signage is key for opening up a dreary space and the right combination of displays with an engaging mix of content can completely transform a branch. Banks can improve the in-store experience with crafty visuals, interactive displays and personalized messaging that the branch simply couldn't accomplish 15 years ago.
One of the most important ways in which digital signage adds value to the financial sector is through brand continuity and confidence. Banking can often be seen as a somewhat commoditized industry, with few differentiators between institutions. Thus, it is imperative to utilize digital signage technology to reinforce your brand’s values and spread consistent messages across every branch.
Digital signage in banks helps connect customers to their financial institutions and is an important part of the never-ending customer journey. When a customer interacts online, enters the branch and is motivated by signage to further interact outside of the branch, that eventually drives them back to the bank—and the cycle continues. This is how digital signage forms brand continuity within the financial sector.
Statistics have demonstrated over time that the more products a consumer purchases from a brand, the more likely they are to stay with the company long-term. Therefore, cross-selling is critical to the banking industry.
Digital signage helps this promotional process by engaging in-store customers throughout different parts of the branch, like at the ATM, in the lobby or waiting in line. Rather than having all the cross-selling responsibilities fall on the tellers, digital signage can engage people with promotional information while they wait. This frees up the teller to have a more meaningful conversation and develop a relationship with the customer.
The benefits of digital signage in the financial sector are endless. Where you place the sign, what you display and how you engage your customers are all interchangeable factors. Digital signage is highly customizable and can be adjusted to fit each branch.
Digital signage in banks saves both time and money. Print marketing can be scaled down to a minimum, customers can engage in cross-selling while waiting in line and branded messages can be continued across channels. Simply put; there is a reason why the financial industry has stuck with digital signage from its inception. As digital signage continues to expand and grow, we’ll continue to see firsthand the benefits of digital signage in banks.