Content Manager Desktop…or Web…or Both?

Digital signage is an incredible tool, capable of disseminating information across organizations of all sizes. Content management platforms like FWI’s Content Manager Desktop (CMD) and Content Manager Web (CMW) make it possible to control your messaging from a single location.

Both CMD and CMW allow you to easily access, integrate and customize content, but they have different functionality. Deciding which Content Manager to use depends on your organization’s needs. However, many FWI clients use both in order to have the best experience. . Which do you need? First, it helps to understand what each platform does.

Content Manager Desktop vs. Content Manager Web

Content Manager Desktop (CMD) has enhanced functionality that allows you to build, deploy and control Visual Communications applications for indoor and outdoor signage, wayfinding, video walls, menu boards, interactive kiosks and more. It is FWI’s foundational platform and is the basis for any digital communications plan, whether you want to connect with customers, visitors or employees. With CMD, everything is easily controlled from a desktop, with a “drag-and-drop” interface and a built-in layout editor. Information can even be deployed to specific locations, or even certain screens within those locations, making content dissemination easy for bank branches, hotels, conference centers, and shopping malls.

Key Highlights of Desktop Content Management:

  • Make it easy to run multiple content channels
  • Versatile sign deployment options: static signs, interactive signs, desktop players and browsers
  • Use over 50 transitions to switch between pieces of content or pages of data
  • Reporting functionality
  • Standalone applications for various situations—like network outages

Content Management Web (CMW) adds the convenience of managing your communications network remotely from any web browser. Everyone is on the go these days and the ability to take content management with you can be essential. CMW has a similar “drag-and-drop” user interface, making it possible to switch seamlessly between the two systems. One big difference is that CMW allows you to publish communications to mobile devices such as smartphones or tablets. The ability to go mobile can be essential for busy conference centers, meeting facilities, hospitals, hotels and more.

Key Highlights of Web-Based Content Management:

  • Preview content through a web browser
  • Monitor your entire Visual Communications network from anywhere
  • Set variables and conditions, expand locations and edit content remotely
  • Works in most HTML5-compliant browsers

How CMD and CMW are used

Technical terms don’t mean much to most people. Results do. Content Manager Desktop and Content Manager Web put powerful Visual Communication tools right in your hand—as some of our use cases demonstrate.

Case #1: Content Manager Desktop

College campuses are almost like cities unto themselves. They’re home to multiple buildings spread out across acres of land, not to mention thousands of students, faculty and staff. As you can imagine, communicating with people in such a vast setting can be challenging. CMD allowed West Virginia University to control digital signage throughout its entire campus, with multiple templates that could be personalized for different times of day and location. They also set up InfoStations where students, faculty and staff could get directions and the latest campus news.

Case #2: Content Manager Desktop

Another CMD success story is from a coast-to-coast outlet mall chain. If you’ve been to one of these outdoor shopping centers, you know how enormous they can be. CMD gave this retailer the ability to power it  86+ digital display screens in 15 different locations. The screens had to serve multiple purposes, from giving directions to displaying ads and announcing promotions. Ads and promotions are even targeted based on the location of the screen within the complex.

Case #3: Content Manager Desktop & Content Manager Web

The power of CMD and CMW can be combined for even greater control and user flexibility. Exhibition centers are like giant, indoor mazes where every hall looks exactly the same. It’s also challenging for the staff running the complexes to communicate. Using CMD and CMW, the Abu Dhabi National Exhibition Centre was able to transform its communications. This particular convention center is, with over 133,000 square meters of event space. Previously, their digital signage was managed by multiple platforms. When switching to FWI’s platform, the convention center chose to leverage CMD and CMW together to boost its content management capabilities. The network now includes 83 screens and is expanding as the facility explores new solutions and use cases.

FWI’s Content Manager Desktop and Content Manager Web can truly transform your Visual Communications, no matter the size and scope of your project. Contact us today to see how each tool can be used to make the biggest impact.

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