Digital Signage vs. Traditional Workforce Communication

Engaged and motivated employees have always been the secret to a company’s success. In fact, studies show that businesses with committed employees outperform their competitors by up to 202 percent. Despite this, only a fraction of companies have a sound employee engagement strategy in place. Modern-day engagement strategies depend on a robust digital communication foundation. Relying on digital signage to boost employee engagement through digital workforce communication can help increase employee satisfaction, productivity, talent acquisition and employee retention. 

Going digital to improve employee engagement through workforce communications is the next best step for companies to thrive in a highly competitive market. Digital signage allows human resources (HR) to respond well to the Millennial workforce, address information overload and meet the demand for a rapid pace of work. There are five internal communication tools that HR can start digitizing to help their companies maintain a competitive advantage: email, intranet, push and pull communications, cork boards and posters.

Email 

Ok, email is already digital, but there’s room for improvement in this area. Although email is still the most commonly used tool for workforce communications, email brings more harm than good to the Millennial workforce. Countless studies show that employees constantly checking their email can lead to stress, lack of focus and productivity losses. Fortunately, there’s an alternative to email when it comes to communicating with your workforce: digital signage. 

Signage, unlike email, isn’t distracting. HR can easily publish information or even schedule it to air at a particular date and time. Signage also improves internal communication through visually appealing displays that can quickly capture employees’ attention, enticing them to collaborate face-to-face rather than sit down at their computer and write an email.  

Intranet

The company intranet is a staple of day-to-day operations. Every day, employees are encouraged to use the company’s messaging systems, shared folders and cloud drives to collaborate. You may be amazed to know that less than 13 percent of employees actually use them. Personal messaging through social media remains the preferred option. Employees often find themselves reaching out for their phones and using applications to talk to their co-workers. Companies, therefore, should start embracing this trend, while at the same time maintaining the right amount of control to ensure security.

Digital signage applications can help improve internal communications through collaboration-driven tools such as Four Winds Interactive’s (FWI) SocialSnap. SocialSnap can integrate with Twitter, Facebook and Instagram to help increase internal communications among employees because it taps to already commonly used communication mediums. The SocialSnap application streams photos throughout the day and is a perfect way to highlight employees and encourage individuality.

Push and Pull Communications

Traditional workforce communications focus on pushing information to employees in the form of email, brochures, newsletters and conference announcements. However, employees’ threshold to absorb this corporate noise has a limitation. At a certain point, employees will find these types of communications easier and easier to ignore.

Digital signage, on the other hand, focuses on a combination of push and pull communications. By strategically displaying content where it’s most relevant, all employees need to do is glance up at a nearby screen to get information. In addition to traditional workforce-focused digital signage, many employers choose to leverage native mobile applications to give everyone access to business communications on their mobile devices. In this way, people only receive communications that are relevant to them, cutting back on inefficiency. 

Cork Boards

Another traditional workforce communication tool is the cork board. Although cork boards allow employees to post information quickly, it doesn’t fit with the level of consistency needed by an internal communications strategy. Bulletin cork boards limit content to the dimensions of its space, requires a manual update and makes it difficult to scale the same postings in various office locations. 

Digital signage, on the other hand, allows timely information publishing in multiple high traffic areas such as the employee lounge, cafeteria and back office. HR can easily display event announcements, community news, sales targets, birthdays and other important announcements. Unlike cork boards, which require printing, digital signage allows you to create and deploy your message from your computer. With digital signage, it is easy to push announcements, news and information across the company. Changes to existing publications, setting of content duration and configuring content expiration date is just a matter of a few clicks. HR can also quickly add new content which is very useful in the event of an emergency.

Posters

Printed posters are very expensive and time-consuming. Although HR often uses signs for internal communications, studies show that digital signage captures 400% more views than posters. Digital advertisements are more eye-catching than traditional printed posters and can be deployed instantly rather than in days or weeks.

Digital signage gives more freedom and flexibility, providing HR the ability to quickly update content, schedule and arrange them based on the time of day or audience. Digitally driven companies are now shifting from print ads to digital signage as it provides a more vivid and vibrant depth of color to content. It also allows publishing of various materials from videos, photos, slides, social media feeds and other animated screen content. 

Transforming workforce communications to a digitally driven strategy has become every HR department’s dream. With digital signage, companies can create more meaningful communication strategies to reach employees in a more efficient, meaningful way. In a time where market competition is stiff, it is not enough that companies implement new processes or introduce advanced technology. Invest in your people. Know who they are, how they communicate, and how they see themselves fitting in the organization. Use digital signage as a way to enhance communication, collaboration and participation. People are a company’s greatest asset. Improving internal communications should be a priority.

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