At FWI, our goal is to empower our customers to create and publish content within minutes, easily manage all their devices, better reach their target audience, and drive action from their content. That’s why we built FWI Cloud.
Customers frequently ask us why they should consider switching to FWI Cloud, so we want to take this opportunity to walk you through what we’ve built and how it can help improve your digital signage strategy. Let’s talk about the top five reasons to switch to FWI Cloud, starting with making the content contribution process as seamless and intuitive as possible for every user.
1. Empower Every User
What you need to say to your audience changes—and changes a lot. One of our primary goals is to empower anyone in your organization to update content on your digital signage network, regardless of their technical capabilities. We also want to make sure you can update your signs on-the-fly—something that’s extremely helpful as you welcome employees and guests back to your public spaces. FWI Cloud was designed with a more intuitive user interface that makes it easy to learn and easy to use. With FWI Cloud, you can deploy content to hundreds of screens with just a few clicks, or schedule content in advance to provide the most targeted experience for your audience at a given time of day. Additionally, FWI Cloud is accessible via your desktop computer or mobile device, giving you the flexibility to update content from anywhere, whether you’re working from home, at the office, or anywhere in between—which is an increasingly important feature as the world shifts towards a hybrid working model.
2. Easily Scale with Your Business
Your business is constantly changing and growing—and your digital signage network should be able to grow with it. With FWI Cloud, you get a flexible, easy-to-use platform that allows you to scale your digital signage network from 10 screens to 10,000 screens or more—without having to add additional IT work or worry about creating custom-built applications for each screen. Another key need we see in enterprise-level deployments is putting the right control in the right hands, what the software world frequently calls ‘role based access’. FWI Cloud gives individual teams control over the devices and players they own—while still allowing HR or communications teams to take over every screen in every location for emergencies or company-wide announcements.
3. Reduce Cost
Maintaining an on-premises server is expensive and time consuming. And when your hardware fails or becomes outdated, you not only have to pay for the replacement hardware, but also the cost of labor to get the new server up and running. By switching to a hosted model, you can avoid the cost of outdated on-premises server hardware and reduce the cost of labor required to support that legacy technology. Hardware technology is constantly evolving for the better—and so is the software that supports it. With FWI Cloud, you’ll consistently have access to the latest and greatest product enhancements to streamline digital signage management and save you time and money—without having to deal with manual software updates.
4. Reduce Risk
Right now, risk is everywhere, and you’re probably trying to figure out how to reduce risk as much as possible to make your employees or guests feel safe, secure, and welcome. With FWI Cloud, you can remotely update your signage to include health and safety messaging like social distancing guidelines, return-to-work plans, and sanitation policies so that even if you’re working from home, your in-office employees know what’s going on. For example, FWI Cloud makes it easy to update your wayfinding screens so employees know which spaces in your office are the most densely crowded or highly trafficked and can avoid those areas when possible. Plus, to reduce security risk, FWI’s product offerings are backed by a full set of information security policies and procedures that include, but are not limited to, incident response, Secure Software Development Lifecycle (SSDLC), cryptographic security, change management, and access control. FWI leverages the NIST and ISO 27001 security frameworks for the basis of its security program and high-level policies. This approach helps ensure the security of FWI’s solution, and that the services provided by FWI meet or exceed regulatory and contractual obligations. Additionally, FWI uses the SOC 2 reporting framework to audit its security program and is compliant with GDPR privacy and security standards.
5. Gain Greater Control Over Your Signage Network
It's clear that having your digital signage network backed up by the most powerful SaaS provider in the market makes your life easier. We’ve already discussed the lack of servers to maintain, the ability to scale, and the ease of mobile management, but on top of that, you’ll have greater control over your signage network. With FWI Cloud, you won't need to walk around and check for signage outages, spend money on software to monitor uptime, or manage a homegrown solution. You'll always have a view into your entire network to see what's playing on your signs, plus the ability troubleshoot within FWI Cloud and monitor performance. And if you experience any issues, you’ll have access to our enhanced support model where you’ll receive faster turnaround time on service requests and the ability to resolve problems before they disrupt your business.
Managing your digital signage should be easy—it should be easy to contribute and change content as needed, easy to manage devices, and easy to communicate with your target audience. FWI Cloud makes all of these things easy while also saving you time, money, and giving you the support to feel confident that your data is protected, and that you can get the help you need—whenever you need it. We’ve discussed a few of the ways you can benefit from switching from an older, on-premises solution to FWI Cloud, but there are many, many more. If you’re interested in learning more about FWI Cloud and how it can help you better communicate with your audience, fill out this form and your Customer Success Representative will reach out to talk.