Go Green with Digital Signage

Did you know 27% of all waste is paper and that it’s a cost that can be wholly avoided through green solutions? In fact, four million tons of copy paper is used every year for things that can be replaced with digital solutions. Signage is one of them.

So why go green with digital signage? Many business owners are afraid of the upfront cost, but the overall benefits of going digital can already be seen in the phone in your pocket. It’s time to start moving other areas of your life to digital in an effort to reduce waste and create a greener environment for future generations. The following are just a few of the prime examples in which eco-friendly signage is paving the way for cost savings in every form.

Reduced Waste

The average office worker goes through more than a tree a year of copy paper and the costs far exceed trees. Switching to eco signage allows companies to skirt other expenses incurred from waste like ink, labor and equipment maintenance.

A recent study by Citigroup found that companies spend between $.06 and $.13 cents per page to print—which equates to a cost of $600-1,300 every year. The idea is that by going digital, these extra costs for paper are no longer necessary.

In many cases, the “paper trail” can end up costing companies up to 5% of their revenue each year. Digital signage can be used to combat these expenses by eliminating the need for paper signage, notifications or memos.

Automated Controls

Intelligent digital signage need only play when visitors are present. Specific sensors can be used to determine when the signs simply aren’t necessary to display, and shut them down accordingly. Automated controls like this serve to save on utilities as well as labor costs.

Eco signage displays can be programmed on timers to adhere to specific schedules. Instead of 24-hours a day, screens need only stay on for 8-12 hours, saving energy and revenue

Labor Costs

There are some industries that save money on labor costs due to digital signage. The hotel and airport sectors are two prime examples. A hotel with eco-friendly signs can offer up a virtual concierge that’s sitting in a kiosk, ready and waiting 24/7, making it easy to provide a high-level of service to guests without incurring additional payroll costs. Additionally, wayfinding is another big win when it comes to saving on labor. Rather than guests asking hotel staff, guests can simply find their destination and get directions right from the screen.

Airlines with self-service check-in kiosks are also saving on labor costs. If a consumer can print their own tickets and check-in, that simplifies the workload of the airline’s staff. This allows the airlines to staff more appropriately and sparingly, saving money.

Real-Time Updates

Things can change at the drop of a dime in some industries. Restaurants, retail, manufacturing facilities and more know this all too well and they need a means to keep people up-to-date and informed, in real-time.

If a restaurant is out of a dish or there is inventory lacking in a store, eco signage can be programmed to automatically update consumers as they peruse, eat, shop and query. Customers don’t spend their time looking for items you may not have and there is no wasted communication over things that are displayed, but not available—because with digital signage, that’s a thing of the past.

Low Overhead

Graphic Designers make an average of $47,640. Fortunately, eco signage doesn’t require a professional designer to produce engaging content. Robust content management programs can be built into most digital signage networks to make it easy for any staff member to program the content. Pre-set templates and a variety of applications through the FWI Store are just two ways in which anyone can produce appealing digital signage content.

Digital signage can net big savings in a variety of business ventures. From labor costs to overhead, faster updates and automated info, the world is picking up speed but can’t afford the pollutants. It’s up to smart and savvy business owners to take the reins on “going green,” creating a better environment for future generations. Going green with digital signage isn’t simply about saving costs, it’s ultimately about enriching lives.

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