Let’s face it, attending an expo event can be tough on the senses. Just think about it. For unsuspecting visitors, there’s a whole host of things they need to wrap their heads around: how to get from point A to B, how to manage their limited time, how to locate their favorite booths and how to balance attending multiple events. The list goes on and on.
But with digital signage for convention centers, you can do the vast majority of the legwork for your attendees and, in turn, they will be free to fully enjoy themselves without any unnecessary headaches. And on top of providing a stress-free experience, your convention center can utilize Visual Communications to give guests an experience unlike anything else.
But, if we’re going to be completely honest, it’s not an easy feat. It’ll take a thoughtful and comprehensive digital signage implementation combined with a highly engaging digital content strategy—one that emphasizes personalization, convenience, relevance and eye-catching visuals.
If you can pull those two things off though, your conference experience will no doubt elevate its game and offer attendees a much more pleasant time in the process. Trust us, your guests will thank you for it.
In fact, one only needs to look at Four Winds Interactive’s (FWI) digital signage transformation of the Abu Dhabi National Convention Center (ADNEC), one of the largest convention centers in the Middle East.
FWI’s purpose-built, all-in-one platform streamlined and managed how ADNEC deployed Visual Communications across its 133,000 square-meter event space, giving attendees quick and easy access to vital information, wherever they were. In total, ADNEC incorporated 83 digital screens and thanks to the network’s success, the center plans to install many more in the near future.
So if you want to build a unique, interesting and engaging visitor experience in your convention center, here’s how digital signs can help achieve it.
Perhaps the biggest challenge that conference attendees face in conventions centers is getting from one place to another. And it’s not hard to see why. Expo centers tend to be huge complexes with tons of different rooms and corridors to navigate.
For that reason, putting a massive priority on providing exceptional wayfinding is a must. The best way to achieve this is to scatter digital signs across your building, especially at your lobby, entrances and other high-traffic areas. These screens should be able to display 2D and 3D maps of your building and provide detailed turn-by-turn directions to lost souls.
Needless to say, it’ll help your guests effortlessly navigate their way to the event, booth, conference hall or any other destination they need to get to.
In addition to making it simple for visitors to find their way around, you should also install dynamic and highly configurable readerboards that can display important information such as time, weather, transit options, traffic conditions, event schedules and other relevant conference details in real-time. Not only will this keep attendees in-the-know with visually appealing content, but it’ll also push out up-to-the minute updates, notifications and scheduling changes about your center’s events.
After taking care of your attendee’s more practical needs, blow them away with interesting, advanced digital signage technologies. There are many ways to do this.
You could, for example, install a large and vibrant video wall showcasing highly engaging promotional content—like previews of upcoming events or highlights of your convention center’s many amenities. Or maybe you could toss in a few self-service kiosks that function as virtual concierges for your guests. They can dish out area-specific information on local attractions, famous restaurants, city transit and much, much more. Better yet, you could live stream your events across your network of screens so attendees can watch them wherever they happen to be.
However you choose to implement high tech digital displays, guests will appreciate just how ubiquitous, easy-to-use and modern it all makes your conference seem. And that alone is worth it.
Social Media and Mobile Support
On that same note, your convention center should be up with the times when it comes to social media and mobile integrations. It’s the 21st century, after all, and most of us feel just as comfortable interacting with others on our mobile devices through Facebook, Instagram and Twitter as we do in-person in our daily lives.
When it comes to digital signage, this means displaying your attendees’ top Tweets and social media posts on your many screens, as well as allowing exhibitors and organizers to promote their events and booths through social media for visitors to see. Also, it’s important to let attendees scan QR codes or opt-in on their phones to receive real-time conference updates and information on the go.
Taken as a whole, your convention center’s digital signage should be seen as a two-pronged attack when it comes to improving the visitor experience.
One, it should solve the practical needs of attendees. Specifically, giving them all the necessary information to know where to be, when to be there and how to get there. And two, it should use Visual Communications to wow visitors with a visually pleasing environment that enhances the overall conference-going experience.
When done in combination, your attendees will leave smiling, satisfied and ready to come back again. Ready to explore convention center digital signage some more? Contact FWI today to get a free demo!