Denver, Colo. / Feb. 17, 2010 – Royal Caribbean International and Four Winds Interactive (FWI) have partnered on an unprecedented digital signage system for Oasis of the Seas, Royal Caribbean’s newest ship. Totaling more than 300 displays, the signage network is as diverse as it is large, featuring everything from passive screens to sophisticated interactive touchscreens that provide real-time information and wayfinding. The content was designed to enhance the guest experience and assist passengers making their way around the ship. Having worked previously on some of the largest digital signage implementations in the world, I can confidently say that this was one of the most ambitious and challenging DSN installs ever attempted in any industry, noted Heath Burr, FWI’s Project Manager.
Features such as dynamic venue occupancy rates, allow Oasis guests the ability to preview traffic at several restaurants onboard and is possible through sophisticated data integration between FWI and Royal Caribbean’s back-end systems. Interactive wayfinding is another popular feature offered on over forty 46″ touch screens. Animated maps give guests step-by-step directions to their destination, similar to those produced by popular online mapping solutions. The digital signs also offer support for multiple languages, including English, Spanish, French, Italian, German and Portuguese.
Interactive signage has had a marked effect on reducing guest inquiries with regards to navigation around the ship, activity schedules and dining options.
The interactive system onboard Oasis of the Seas has given us the opportunity to provide our guests with a seamless experience,” said Lisa Bauer, Senior Vice President, Hotel Operations, Royal Caribbean International. “The interactive features and information on the system has helped our guests have all the information they need at their fingertips.”
The signage has operationally supported Oasis of the Seas, serving as the preferred platform for safety demonstrations, and informing onboard guests of sailing events, production show times, and shore excursions.
Numerous media outlets have recognized the innovative digital signage technology on the ship. Travel Agent Central saw the immediate need for the interactive wayfinding, noting “We had to use it more than once to find our way back to our cabin!” Cruise Direct concurred: “While obviously the ship is enormous and state of the art, to me the most innovative feature was the interactive deck maps.”
“Royal Caribbean had a phenomenal vision for the integral role they wanted digital signage to play in their newest ship. This was a true collaborative effort and we couldn’t be more pleased with the result,” stated Four Winds Interactive President, David Levin.
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