Protecting Your Greatest Assets

Making Digital Emergency Messaging a Part of Your Hotel’s Crisis Strategy

What would you do if a hurricane or tornado threatened guests at your hotel? What would happen if you experienced a natural disaster such as an earthquake or severe blizzard? What if your casino faced an active shooter situation or bomb threat? How would you communicate with employees and guests to help keep everyone safe? Normally, digital screens are used to inform guests about hotel amenities or provide directions. They may also be used to communicate with employees so that your staff can provide the best guest experience. However, Visual Communications can also be a vital part of your emergency response strategy.

Digital Emergency Messaging Uses

While used mostly for marketing, advertising and informational purposes, digital signage can also play a critical role in your hotel, resort or casino’s crisis strategy. Digital screens may even be more effective than traditional methods of mass communication, such as texts, emails or loudspeakers. You can also preprogram emergency messages for various situations, from weather alerts and information about evacuations to instructions on what to do in the face of a violent threat.

And you have the choice of manually deploying those types of messages or integrating with your emergency management system to automatically deploy pre-built content. Because you have the ability to control the messages from a central location, the information is always consistent and timely. Digital screen updates can even be made from a tablet device so that you remain connected even if you’re on the move.

When to Use Digital Emergency Messaging:

  • Weather emergencies – Hurricanes, tornados, blizzards, flooding
  • Natural disasters – Earthquakes, landslides, mudslides, wildfires
  • Threat of violence – Active shooter, terrorist attack
  • Other dangerous situations – Fire in the building, gas leak, chemical spill, Amber Alert

Emergency Messaging That Could be Displayed:

  • Descriptions of emergency situations
  • Instructions on how to respond to a given situation
  • Display locations of exits, evacuation routes, where to go and what to do
  • Information about local emergency shelters
  • Basic first aid tips

Four Phases of Digital Emergency Messaging

Digital crisis messaging should be designed for the different phases of an emergency. Use these four tips to help keep your guests and employees safe.

  • Prevention: Create campaigns that detail how to respond to various situations. You can schedule this to run intermittently to ensure people know standard emergency procedures.
  • Preparedness: Always have a course of action depending on the situation. This plan should include a repository of situation-specific messages ready for immediate deployment.
  • Response: Deploy alerts to each of your screens in the event of an emergency.
  • Recovery: You should have pre-built content that can be triggered to inform people the danger has passed.

The more prepared you are, the better off everyone will be. Digital signage, while not the only piece, can play an important role in your crisis response plan. If you’re interested in learning more, contact Four Winds Interactive to request a free demo.

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