Even with Visual Communications™, your message can get lost in translation if you’re not careful. Although digital signage is straightforward, you owe it to your audience to present your information in a clear and concise manner. Digital signage design can have a huge impact on how you attract and engage your target audiences. Creating well-rounded and clearly defined digital content takes practice. There will be many bumps in the road, but understanding where and how you can go wrong is a good place to start.
When it comes to designing digital signage content, people are often a little lost. It can be very easy to complicate your data delivery. The following are the top five mistakes:
The common phrase "less is more" applies to digital signage design, too. While digital signage may be naturally more engaging, if your content only consists of text blocks or multiple messages on a slide, chances are, people aren't getting any information at all.
One universal mistake people make with their digital signage design is to obscure their message with too much text or too many pictures. Keeping the text crisp and the design clean helps you attract and engage your target audience.
If you have a particular point to get across, make sure that it’s displayed in the right spot, at the right time. On average, digital signs have a few seconds to get a viewer's attention, so your message should be on-point from the placement and digital signage design standpoints. Making your point the largest element of the content will ensure people are paying attention to what you're trying to say.
If there’s a risk of producing content that’s too busy, there’s also a chance you’ll produce stuff that is just plain boring. There are times when simplicity works, and other instances where it simply won't engage. Black text on a white background and no pictures may be effective in getting a message across, but it certainly won't create a memorable experience or raise brand awareness.
Your digital content should be full of colorful graphics, unique content, authentic pictures and other eye-catching media. According to this infographic, 40% of people respond better to visual information than text.
Forgetting your purpose
A call-to-action (CTA) is one of the biggest digital signage design mistakes people make. If you want your audience to take an action—tell them.
While not all of the content on your digital display should motivate your audience to an action, deciding on the response you want to illicit—the purpose of your message—is imperative to create effective content.
Practice makes perfect
There are a lot of ways in which a brand can go wrong with their digital signage design, but many more ways in which they can go right.
From messages that overwhelm your audience to boring content with bad timing, avoid the common pitfalls of digital signage design by reaching out to digital signage experts to help you design signage content.