Top Five Uses for Digital Signage in the Healthcare Industry

Digital signage is transforming industries—from media and education to financial services, healthcare and beyond. According to a recent study, hospital executives are warming up to the effect digital signage in healthcare is having on the medical industry, and doctors are starting to not only see its impact on hospital marketing and employee productivity, but on the happiness of patients, too. Many patients are nervous about visits to the hospital, and digital signage has been proven to help reduce a patients’ perception of pain and stress. Digital signage in healthcare has a lot of other uses, too. Here are five ways hospitals can utilize digital signage in healthcare to improve both internal and external processes.

Patient registration and check-in kiosks

Hospital digital signage, such as self-service kiosks, can aid in reducing patient's waiting time, operational costs and data entry errors. With hospital signage, patients will no longer need to fill out long and tedious paper forms that are prone to error. By having customers enter personal information directly in electronic kiosks, inaccuracies can be reduced, especially if the patient speaks another language or has poor handwriting.

Self-service kiosks also reduce the turnaround time of nurses and administrative staff, because they don’t have to manually enter patient information before delivering the appropriate medical care. Hospital digital signage gives patients more independence and flexibility while at the same time reducing a healthcare facility’s operational costs. With the use of self-service kiosks, processing time can be shortened because hospital staff won’t have to dedicate too much time on administrative work.

Hospital directory and wayfinding

Digital wayfinding in hospitals can also aid in navigation, helping patients search and arrive at designated areas with ease. By reducing the amount of anxiety a patient feels before the appointment, they will be more relaxed and clear-minded during the exam.

Digital wayfinding in hospitals works by using interactive maps that provide turn-by- turn instructions, guiding a visitor through complex healthcare facilities. By allowing customers to send a link to navigation instructions directly to their cell phones via SMS, email and even QR codes, more advanced digital wayfinding in hospitals will make the process even easier.

Information boards

Did you know that people tend to over-estimate how long they’ve been waiting in line by 36 percent? Likely due to the phenomenon that occupied time feels shorter than unoccupied time, one of many digital signage uses is that it can help reduce perceived wait times by distracting patients in the waiting room with kiosks and screens that display news updates, sporting events, weather updates and even hospital information that makes patients feel more comfortable. These screens can also display doctor profiles, patient stories and testimonials, information about facility amenities or innovative medical approaches.

Digital signage in healthcare can also be integrated with queue-management systems that display estimated wait times, giving patients or a patient’s family the chance to grab a quick snack at the hospital cafeteria, step outside to make a phone call or buy medicine at the pharmacy.

Emergency response tool

Digital signage uses in a healthcare setting include being used as an emergency response tool in the event of disasters such as fires, earthquakes, tornadoes and other situations where alerting everyone of a critical situation is important. Every screen in the facility’s digital signage network can display emergency response instructions like exit routes, safe places and digital wayfinding in hospitals, what to do next, who to call first and even basic first aid information. Since digital signage is often cloud-based, content updates can be seamlessly made through the web and immediately deployed throughout the network.

Digital menu boards

Patients and visitors aren’t the only ones seeking food options in a hospital setting. Doctors, nurses and administrative staff need to eat, too. Digital signage for healthcare can improve operational efficiency, increase patient satisfaction and help hospitals with compliance through efficient cloud-based content management. Hospital signage menu boards provide the flexibility to quickly change food and beverage items, prices and even promote specials and display nutritional information.

Many restaurant operators believe that making menu changes via digital signage is more cost- effective than making those same changes with traditional posters, as the flexibility brought by both web and desktop-based content management systems (CMS) makes it easy to switch content back and forth and even collect statistics on the bestselling items. Because of this, patient and employee satisfaction can potentially increase because actual market data can be used to tailor menu options to those consuming them.

For visual examples of digital signage in healthcare, click here.

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