“Oh, another email from HR. Delete.”—your employees
Email is the default mode of communication in business. It is effective but also overused. According to McKinsey, the average worker spends 28% of their time on email, sending or receiving 620 emails a week on average.
David Ulevitch of Andreesen Horowitz once joked, “I was a human email router . . . my inbox is like the final level of Tetris.”
This overflow of email has driven adaptive behavior from workers. Accordingly, a number of tools have popped up to help workers manage and prioritize email like Superhuman, June, and Spike. Plus, there are countless blogs or articles on best practices to manage the swell. In short, busy workers are filing away any messages that aren’t both actionable and urgent.
This begs the question as to whether email is the best avenue for whatever you need to communicate to your employees. If your message doesn’t meet the employee’s personal qualifications for attention, what are the chances it gets deleted, archived, or skipped and forgotten?
There are six main modes of communicating with employees at scale, each with their own pros and cons:
Considering this, Employee Communications should be thoughtful about the channel they use for any mass-message to employees. Email is likely the default option, but that’s exactly why an important message might be missed. Instead, communicators should consider the nature of the content and choose the best option.
Informal, short, or fun messages to a select group may work best in a messaging app like Slack. Any complex content that employees won’t or can’t forget can reside on an intranet site, as long as they know where to look.
The trickiest content is that which must be repeatedly reinforced, like recognition, behavior change, culture, or community. Signage works great for that content but doing it at scale requires the right digital signage platform. When you need to communicate at scale, you need easy contribution, governance of permissions, integration with content sources, and reliable support.
But here’s the kicker: the same platform that provides all of that, can help you reinforce the messages you rely on the other communications channels for. Want to drive more eyes to the content on your intranet, email or slack? Advertise it on your digital signs. When you’ve got a powerful platform that enables people from across your organization to easily contribute content, you gain the ability to choose more than one communication channel per message. You gain the ability to amplify the messages you feel are most important.
Want to see what a flexible communications platform can do? Watch this short video to see how Vertafore leverages FWI’s digital signage platform to communicate with its workforce.