Installing your digital signage system is only half the solution. You also need a means to manage the content being displayed. A digital signage content management system (CMS) is a way to keep track of everything you wish to display on your signage as well as how that information is laid out and scheduled.
Although there are a few methods to create own content for a digital display, having a central CMS (with a user-friendly dashboard and an intuitive design) will ensure your signage is always optimized to meet your goals. In order to choose a successful content management system, you have to understand how one runs. The following are a few key features to look for in a digital signage CMS:
A digital signage CMS would be ineffective without a way to manage when content gets displayed, however, scheduling capabilities differ from one digital signage CMS to another. An organized, powerful scheduling system with the ability to incorporate interruptions and triggered content, gives you more control over your network.
Additionally, having a sound CMS system in place means you can always schedule your content to reach the right people in the right place, at the right time—in every instance. Scheduling content to the correct audience is critical to getting your message across to those who really matter.
Having a design that is user-friendly is half the battle with technology. This is where a "dashboard" is particularly useful. A digital signage CMS solution with an intuitive interface is key to ensuring new users can get up-to-speed quickly.
A successful CMS solution will allow someone to build, deploy and maintain a Visual Communications network—plus enable other content contributors to add content without actually accessing the CMS. In short, a CMS should improve workflows, not hinder them.
Anyone can kick the term "dashboard" around, but a truly helpful interface will allow business owners advanced functionality, with features that include drag-and-drop content placement, scheduling on-the-fly capabilities and multi-channel deployment options.
Your digital signage CMS should allow you to support large, multi-user networks remotely. It should also offer a level of convenience and mobility that normal signage cannot afford. An effective content management solution lets you manage your network when and where you need to, on a variety of devices.
Universally Supported Content
A digital signage content management system that is effective will allow you to display a broad array of content. Your CMS should never limit you on curation, and the more acceptable forms, the merrier. The following are a few examples of the types of content your digital signage CMS should accept:
The more types of content your CMS solution supports, the easier it will be for you engage your target audience with a mix of impactful messages. Having a variety of things to display on the screen means your audience will always be engaged and informed. In addition to those content types, an effective CMS should be able to integrate with almost any back-end system and let you display real-time data.
Implementing a digital signage solution in your business is an important step in improving your communication strategy, but the effectiveness of that solution is dependent on the flexibility and power of the CMS you choose. You need to choose the platform that can handle your needs today, will scale with you into the future and has a proven history of success across multiple industries—try a demo of a CMS that meets those requirements today!