World's Largest Cruise Ship Unveils Advanced Digital Signage Technology

Denver, Colo. / Nov. 20, 2009 – FWI worked with Royal Caribbean to design a digital signage solution for their newest ship, Oasis of the Seas. Totaling more than 300 displays, the signage network on the Oasis of the Seas is very diverse with everything from passive screens displaying non-interactive information to sophisticated interactive touchscreens providing real-time data and wayfinding. The content on the displays was designed to enhance guest communication in order to assist passengers while they’re making their way around the 18 decks of the technologically advanced ship.

“We’ve rolled out numerous software enhancements for the Oasis of the Seas project, building on our already advanced wayfinding and data integration features. The innovation and scale of the installation on Oasis of the Seas is a testament to the advanced capabilities and versatility of our software. When an organization like Royal Caribbean adopts an enterprise-wide digital signage solution, it solidifies that digital messaging is the innovative technology that companies are turning to for communication makeovers,” stated Four Winds Interactive President, David Levin.

Features such as dynamic venue occupancy rates, shown through a color coded thermometer for each restaurant, are possible through sophisticated data integration between FWi and Royal Caribbean’s back-end systems. Interactive mapping is another popular feature that is being offered on over forty 46″ touch screens, designed to give guests step by step directions to their destination, similar to the directions produced by popular online mapping solutions. The digital signs also offer support for multiple languages, giving guests the choice between English, Spanish, French, Italian, German and Portuguese.

Interactive signage, in particular, has had a marked effect on reducing guest inquiries with regards to navigation around the ship, activity schedules and dining options. Non-interactive, scheduled signage has operationally supported Oasis of the Seas as it’s been used to inform onboard guests of inaugural sailing events, production show times, and shore excursions (tours). Numerous media outlets have recognized the innovative digital signage technology on the ship and commented on the intuitive and advanced technology offered for wayfinding, event details, dining, and more.

“The signage network on the Oasis of the Seas is very diverse. It has everything from passive screens displaying static information to sophisticated interactive touchscreens providing real-time data and wayfinding. To add to the challenge, they all must work in concert and be changeable in the event of an emergency. The success of this installation is a testament to the flexibility of Four Wind’s software,” stated Four Winds Interactive Director of Software Development, Dave Shapiro.

For more information, please email marketing@fourwindsinteractive.com.

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