DENVER, CO—August 9, 2016—Four Winds Interactive (FWI), a leader in the Visual Communications industry, this month celebrated the rollout of the 1,000 th digital display system that brings dynamic digital signage solutions built for the hospitality industry to the lobbies and public areas of hundreds of the brand’s hotels around the world. Known industry-wide as the GoBoard ® , the display program is one of the most successful and highly-integrated implementations of Visual Communications technology on a large geographic scale, which has become a signature of the Courtyard brand.
Courtyard has redesigned its lobbies, food & beverage and other public areas of its global properties to feature GoBoards, which are interactive touch screens that serve as a digital hub and a vehicle for the brand. Since its inception, the program has been updated almost every year to include more and better content, and to incorporate the latest in digital technology that its guests seek out.
Independent research verifies the power of these displays. A consumer panel research study of consumers conducted by University Parent in 2015 noted that more than 3 out of 4 consumers found these informational displays useful, and influenced their choice of where to stay and what to do while at the property.
Located in strategic locations to best serve guests during check-in, breakfast and at other key moments of their stay, GoBoards provide streaming news, food and beverage options at the hotel, suggestions for local restaurants in town, entertainment options, and much more—all tailored to the specific property, the time of day, etc. Four Winds Interactive’s software serves as the nerve center for this global Visual Communications system, making the process of managing content and tailoring guest communications both simple and highly customized.
“We have partnered with Four Winds Interactive since 2007 on this signature program, and have now rolled out the GoBoards across the U.S. and in more than 40 countries,” said Callette Nielsen, VP and Global Brand Manager for Courtyard by Marriott. “The program continues to grow because it is a centerpiece of how we communicate with guests—from information on The Bistro to checking flight status to figuring out transportation to local destinations. We continually tailor it to meet the needs of guests, and Four Winds has been a great partner in helping us accomplish that.”
“The way they are using the screens is not only visually spectacular, but also very attuned to the needs of guests,” said David Levin, President and CEO of FWI. “Now brands like Courtyard can have a global Visual Communications system in hundreds of sites across the globe that support the brand in a consistent way while also delivering highly customized content for each location—and they can manage all of that in a way that is simple, efficient and effective.”
A new video case study illustrates how Courtyard by Marriott is utilizing Four Winds Interactive’s technology.