The Fan Experience is Heating up Inside AmericanAirlines Arena

The 19,600 seat arena features multiple amenities designed to maximize the fan experience and event attendee experience alike. AmericanAirlines Arena is already internationally ranked as a premier event venue and continually pushes the boundaries of sporting and entertainment excellence in order to advance that position.

However, the venue was using multiple digital signage software providers to power its screens. As the facility and its basketball team explored new ways to leverage Visual Communications, the end users were met with constant obstacles caused by the lack of functionality across platforms. Seeking a single solution that could replace the various legacy systems powering its menu boards, directional signs, video walls and more, AmericanAirlines Arena approached Four Winds Interactive (FWI).

  • 265
    Screens Throughout the Arena

  • 50+
    Endpoints in each AmericanAirlines Lounge

  • 6
    Large-scale Video Walls in Strategic Areas

The Challenge

The arena sought a Visual Communications platform that could be trusted to deliver content to every endpoint, facilitate its advertising goals and advance its reputation for providing a leading fan experience.

The complex required a flexible, easily managed solution that possessed screen syncing capabilities, provided dynamic scheduling functionality, had the ability to automatically trigger content and was powerful enough to deploy unique content to screens at multiple locations. The arena also needed a solution with robust reporting tools.

What Needed To Be Done

  • 01
    Consolidate all digital signage applications under one platform


  • 02
    Provide unique, impactful advertising opportunities for the basketball team's sponsorship partners


  • 03
    Reduce the time spent updating, scheduling and deploying content


The Solution

After researching multiple digital signage providers, the arena’s fiery professional basketball team selected the FWI platform and began rapidly transitioning to the new software. The conversion was handled efficiently, leaving all 265 screens operational within 10 days.

Today, the arena’s menu boards, directional wayfinding, large-scale video walls and more are all powered by the FWI platform.

Each AmericanAirlines Lounge featuring Grey Goose has more than 50 screens, all frame-by-frame synced, maximizing impact and creating an immersive experience.

The XFINITY East Plaza boasts a 16’ x 9’ LED video wall and five 360-degree NanoLumens cylindrical screens to help bring the famous Miami nightlife to the home team’s fans and event attendees.

Components Used

The Results

FWI’s enterprise Visual Communications solution is exceeding AmericanAirlines Arena’s expectations.

The intuitive interface and robust customization features make it easy to manage hundreds of endpoints that deliver a variety of information to basketball fans and event attendees.

Added Benefits

  • 01
    Simplified Content Management
    The FWI Visual Communications platform replaced multiple legacy signage systems, bringing every public-facing screen in the arena under one flexible content management solution.

  • 02
    Improved Productivity
    FWI’s platform helped AmericanAirlines Arena improve content management efficiencies; drastically reducing the time spent scheduling and deploying content.

  • 03
    Increased Sponsorship Value
    The arena’s red-hot basketball team provides innovative advertising opportunities for sponsors, offering everything from screen synchronization through triggered moments of exclusivity.

FWI was the only platform we found that was capable of immediately helping us deliver an unmatched visitor experience and also has the ability to scale with us as we expand the network.


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