Unifying Digital Signage at Jacksonville International Airport

Jacksonville International Airport (JAX) serves over 5.5 million passengers every year and is dedicated to continuously improving the experience of each person passing through its terminal.

In 2015, JAX began to plan a comprehensive update for all of its passenger information screens. The airport’s ambitious plan included the implementation of a new content management platform and updated designs for its advertising screens, wayfinding stations, flight information display system (FIDS), gate information display systems (GIDS) and baggage information display systems (BIDS) as well as common use ticket counter screens. With so many aspects of the project requiring specialized expertise, JAX partnered with Art of Context (AOC) and Four Winds Interactive (FWI®) to meet its goals.

  • 5.5
    Million Passengers Pass Through JAX Annually

  • 180+
    Flights Handled by JAX Every Day

  • 115
    Screens Dedicated to Passenger Communications

The Challenge

Due to the scope of an airport-wide implementation, most facilities don’t typically update an entire digital signage network at the same time.

However, three main factors enabled JAX to undertake the ambitious project. IT had hardware nearing the end of its lifecycle and also wanted to replace its underperforming content management software, while airport management held a longtime goal of being able to take over every screen in the event of an emergency. In unifying its digital signage, JAX needed to improve its ability to reliably scale its signage network, ensure all screens could be controlled remotely, support dynamic content and be easily updated. And due to its commitment to the passenger experience, the update had to be handled quickly.

What Needed To Be Done

  • 01
    Update the airport's entire digital signage network


  • 02
    Enable every screen to be taken over for emergency messaging


  • 03
    Power its FIDS, BIDS, GIDS, wayfinding stations and ticket counter screens with one platform


The Solution

Identified as the most robust digital signage software platform available—capable of handling content for JAX’s various flight information displays, advertising initiatives, emergency messaging requirements and more—the airport selected FWI at the project’s outset.

In partnership with FWI, AOC and JAX completed the entire project in only ten months. All FIDS, BIDS, GIDS, advertising screens, directional wayfinding and ticket counter screens are now managed with FWI’s software platform, allowing for advanced flexibility and scalability. Plus, the content for each of the airport’s use cases was optimized to improve the passenger experience.

Components Used

The Results

Using FWI’s software platform since 2015, JAX was able to standardize, unify and expand its digital signage network.

Encompassing multiple passenger information applications, including an interactive screen in its new aviation history museum, and even expanding into employee-focused communications, the airport continues to find new ways to leverage digital signage.

Added Benefits

  • 01
    Unified Content Management
    JAX’s digital signage unification project not only provides greater control of their screens, but it also enables the airport to deploy emergency messaging to any screen in the airport, fulfilling a longtime goal of airport management.

  • 02
    Fast Transition
    Handled as a phased rollout to address the airport’s main pain points while ensuring minimal disruption to the passenger experience, JAX was able to unify and update its entire signage network in ten months.

  • 03
    Enhanced Flexibility
    The Jacksonville Aviation Authority (JAA) staff is now able to manage and update all content internally across various business departments, something that wasn’t previously possible.

From the very beginning, FWI’s platform easily handled all of our content management needs, plus made it easy to scale as new ideas and opportunities were presented.


For a Worldwide Leader in Aerospace Manufacturing—the Sky’s the Limit With FWI's Software
For a Worldwide Leader in Aerospace Manufacturing—the Sky’s the Limit With FWI's Software

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