A Digital Communications Network That Reaches Everyone

After identifying an opportunity to improve the visitor experience and provide added value within Department of Motor Vehicle (DMV) locations, the Motor Vehicle Network (MVN) was founded in 1991.

Since its inception, MVN has been on a mission to redefine the DMV experience by empowering DMVs to communicate in a more effective, visual way. As digital signage became more ubiquitous, MVN sought a platform with the ability to scale rapidly. In 2007, MVN selected Four Winds Interactive (FWI®) as its exclusive digital signage software provider.

  • 1k+
    DMV Locations Supported by MVN

  • 25
    States Currently Leveraging MVN's Services

  • 4k+
    Screens Managed with FWI's Platform

The Challenge


MVN wanted to create a digital communications network capable of spanning multiple states and engaging thousands of DMV customers every day.

To attain MVN’s goals, the organization required a scalable digital signage platform that also offered robust scheduling functionality, with the ability to schedule a mix of state, local and advertising content, segmented by region and individual location. And because MVN was developed as a public-private partnership, it provides its communication network to individual states for free, subsidized solely by sponsorship underwriting—making built-in content reporting integral to prove ad impressions and efficacy.

What Needed To Be Done


  • 01
    Enable state governments to display a mix of national, regional and local content

     

  • 02
    Provide high-value sponsorship opportunities to local businesses

     

  • 03
    Find a digital signage CMS capable of scaling across hundreds of locations

     

The Solution


When MVN started leveraging FWI’s platform in 2007, it began with a pilot program of 50 licenses. After a series of quick successes, MVN began scaling its network.

Using FWI’s platform, MVN can easily adapt to the needs of each state and customize content down to an individual office, making its advertising platform more effective for sponsors while giving DMV visitors a tailored experience.

Not only can customers view content from sponsors, they can also view up-to-date news, live traffic reports, weather, automotive tips, special features and directions which improve the overall customer experience.

States can promote local, regional or national initiatives, as well as deploy emergency announcements and public service information in multiple languages.

Components Used


The Results


FWI is MVN’s exclusive digital signage software provider, powering over 4,000 screens across 1,000 DMV locations in 25 states.

Since 2007, MVN has trusted FWI’s platform to scale alongside its business. Today, as MVN expands its digital communications network across the nation’s DMVs as well as multiple other government agencies, it does so with confidence, relying on its underlying digital signage software platform—a platform which has been customized to better serve the unique needs of state governments.

Added Benefits


  • 01
    Power a National Communications Network
    Using the FWI platform, MVN schedules and manages unique, localized content across its national communications network, all from a single location.

  • 02
    Leverage Advanced Scheduling Functionality
    As state regulations are always changing, the ability to update and deploy information quickly and easily is critical to MVN.

  • 03
    Reduce Costs for State Governments
    In addition to providing its digital communications network to states at no charge, MVN enables states to save money by utilizing the network for various state needs.

FWI’s platform is the backbone of our business. We’ve been a client for over 11 years and couldn’t be happier with FWI—the platform, the expertise, the customer service; they’re the complete package.

—BRAD SAVAGE, CHIEF OPERATING OFFICER, MVN

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West Virginia University Utilizes FWI Software to Create a Centralized Digital Signage System
West Virginia University Utilizes FWI Software to Create a Centralized Digital Signage System

WVU selected the FWI platform due to its superior flexibility, network security and high level of functiona...

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