Effectively communicating to front-line staff is a challenge faced by all healthcare facilities, regardless of their size. But at one of the largest healthcare systems in the nation, finding a solution to this challenge is a top priority.
It’s common knowledge that disengaged employees and poor internal communications negatively impact the patient experience, employee retention rates and revenue. That’s why this leading, nationwide healthcare system charged a cross-departmental taskforce with finding a solution capable of reaching its employees—especially those without dedicated computer access. After extensive research into various solutions and platforms, that group chose to leverage FWI to meaningfully communicate with front-line employees and help them understand the company’s desired outcomes and key results, as well as each individual’s role in achieving those goals.
Screens Throughout The Healthcare System
Employee Communications Material Printed During Pilot
Employees Within The Healthcare System
In the absence of a coordinated enterprise communications solution, the organization saw a proliferation of ad-hoc initiatives which created unneeded expenditures and undermined its standardization goals.
This leading healthcare organization needed a way to reach its nurses, doctors, engineering, environmental services and other staff members—across the entire system—because its traditional email, flyer, Intranet and newsletter communication channels were ineffective. Additionally, the healthcare system’s communications taskforce quickly realized that its ideal solution needed to be employee-centric, capable of deploying dynamic local and corporate communications in a consistent and timely way to reach its workforce in the short spans of time they have available.
To prove the platform’s viability enterprise-wide, this healthcare organization ran a pilot program that included 50 screens across 5 medical centers and a corporate office.
- During the pilot, the organization used a collaborative content authoring approach, enabling local managers to contribute content, improving stakeholder buy-in and providing more robust content for each location.
- They leveraged a content strategy focused on providing a mix of messages from corporate, facility and specific departments based on a set cadence for each shift.
- The system also optimized content for passive and interactive viewing to reach employees on the go as well as to enable managers to run their daily standup meetings, streamlining the delivery of relevant information for each shift.
At the end of its pilot program, the communications taskforce conducted stakeholder interviews and on-site visits to determine whether FWI’s digital signage platform met the expectations of the organization. The success of the program was evident, and the organization began a nationwide roll-out. Today, there are more than 700 screens throughout the healthcare system’s facilities.
By integrating with Microsoft SharePoint, management can add location-specific information to their facility’s content mix, ensuring employees have access to the most relevant information available while still using the organization’s traditional workflows.
Improve Employee Engagement
The healthcare system was able to decrease employee turnover and increase engagement by providing more robust and relevant Visual Communications.
Decrease in Ad-Hoc Initiatives
With a single, standardized communications platform in place, the healthcare system saw a marked decrease in the number of facilities trying to implement their own solutions, which helps them meet their standardization goal.