David Levin, FWI's CEO, wrote an article that got picked up and published by CNBNC.com! Check out what he has to say about employee communications and digital signage:
Here's a counterintuitive idea for increasing engagement in the modern workplace: Make your office space more like a video game or a social media network.
It's not as crazy as it sounds. Companies must rethink how they connect with staff, or risk unacceptable organizational churn. Managers know their workers - especially millennials - are not engaged at the office, and all too often are more engaged with their own phones than your customers.
Here's a number that strikes fear in the heart of today's executives: Only 32.2% of American workers say they are engaged at work and only one in five feel managed in a way that motivates them to do great work, according to Gallup's annual State of the American Workforce report.
For smart employers, that's a big wake-up call. One thing we are seeing many companies doing is trying to recapture the attention of young workers — millennials that will make up half the workforce by 2020 and the Gen Z generation born in 1996 or later — by surrounding them with dynamic content on screens to make work more like the social media and video games they love.
